Advertising
Advertising / Marketing & Distributing Advertising: Payments from brands in return for the placement of promotional material on pages or during production – could be in the form of commercial breaks, or via product placement. Digital Advertising: social media - Display Ads - Social Media Ads - Search Engine Marketing - Native Advertising - Remarketing/Retargeting - Video Ads - Email Marketing Traditional Advertising: print - Billboards - Magazines - Trailers Above the line advertising: Where mass media is used to promote brands. These include conventional media such as television and radio advertising, print and the internet. Distribution - How a product or brand reaches an audience (web, television, cinema). - Its marketing and promotion. WEB 2.0 and Technological Convergence Allows audiences to access media content from multiple plat...



Hi Nathan,
ReplyDeleteThe table for the Uses and Gratification theory is incomplete, please get it finished.
Thank you