Advertising

 Advertising / Marketing & Distributing 

Advertising: Payments from brands in return for the placement of promotional material on pages or during production – could be in the form of commercial breaks, or via product placement.

Digital Advertising: social media

- Display Ads

- Social Media Ads

- Search Engine Marketing

- Native Advertising

- Remarketing/Retargeting

- Video Ads

- Email Marketing

Traditional Advertising: print 

- Billboards

- Magazines

- Trailers 

Above the line advertising: Where mass media is used to promote brands. These include conventional media such as television and radio advertising, print and the internet.

Distribution

- How a product or brand reaches an audience (web, television, cinema).

- Its marketing and promotion.    

WEB 2.0 and Technological Convergence                       

Allows audiences to access media content from multiple platforms on one device. It involves the coming together of information and communication technologies to create new ways of producing and distributing products and services to media audiences.

A black box is a device that supplies us with all of our informational and media requirements (e.g. a smartphone).

    

Web 2.0

The dot.com boom (1998-2001) was a huge rise in the number of internet-based companies.

There was then a shift from Web 1.0 to Web 2.0.

It was the possibility of staying online and interacting online which 

Web 2.0 or new digital media shapes the relations of public/private, work/nonwork, home/outside home.

Mobile phones enhance social connections that have always existed: gossip, making arrangements.

Simulcasting

When a media product is broadcast both online and via a traditional medium at the same time. In television terms, it could refer to programme being broadcast on two different channels.  

Impact of online television

Music and television can now be downloaded, streamed or simulcasted at the click of a button.

Traditional Advertising: For media placement, such as newspaper, radio, broadcast television, cable television, or outdoor billboards. Traditional advertising is usually well-established and easy to place.

Digital Advertising: A form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.

Consume: Media consumption or media diet is the sum of information and entertainment media taken in by an individual or group. It includes activities such as interacting with new media, reading books and magazines, watching television and film, and listening to radio.

Example of Traditional Advertising: 

- Television advertisements.

- Radio advertising.

- Print advertising.

- Direct mail advertisements.

- Billboards and off-site signs.

- Cold calling.

- Door-to-door sales.

- Banner ads.

Example of Digital Advertising:

- Video

- Display Ads

- Social Media

Narrowcast channels: Television channels that distribute special interest (niche) content.

Below the line advertising: The distribution of pamphlets, stickers, promotions at the point of sale.

Sky Sports Sister Channels:

Pick- Repeats from sky.

Sky One- Show drama programmes and films.

Sky Arts- Show old comedies and 

Sky Atlantic

Sky Cinema

Sky Comedy

Sky Crime

Sky Documentaries

Sky History

Sky History 2

Sky Nature

Sky News

Sky Replay 

Sky Sports Box Office

Sky Sports F1

Sky Sports News

Sky Sports Racing

Sky Witness

Time shifting: The recording of programming to a storage medium to be viewed or listened to after the live broadcasting.