nathan brooks unit 1

 

 

 

 Advertising / Marketing & Distributing  Advertising: Payments from brands in return for the placement of promotional material on pages or during production – could be in the form of commercial breaks, or via product placement. Digital Advertising: social media - Display Ads - Social Media Ads - Search Engine Marketing - Native Advertising - Remarketing/Retargeting - Video Ads - Email Marketing Traditional Advertising: print  - Billboards - Magazines - Trailers  Above the line advertising: Where mass media is used to promote brands. These include conventional media such as television and radio advertising, print and the internet. Distribution - How a product or brand reaches an audience (web, television, cinema). - Its marketing and promotion.     WEB 2.0 and Technological Convergence                        Allows audiences to access media content from multiple plat...